Lobbyists want to remove safety codes and standards, so the NFPA did it for them.

Reverse Renovations is a fictional TV show starring Jonathan Scott that imagines a future where safety standards no longer exist… and the consequences hit home.

We released a “trailer” for the show where Jonathan strips away smoke alarms, electrical protections, and building safeguards room by room, revealing just how quickly a safe home can become a dangerous one. Launched online as a provocative teaser, the campaign blurred the line between entertainment and advocacy and started capturing attention, sparking conversation, and driving viewers to act. What started as a shocking “home makeover” became a powerful reminder: safety standards aren’t upgrades… but essentials.